"Everyone Can Brand"
Build a Brand That
Disrupts, Defines & Distinguishes
Supercharged by 50 pre-trained AI bots,
Brand Strategizing is now faster, simpler, and more accessible than ever
Stop relying on marketing tactics,
only a solid brand strategy can help you to BREAKTHROUGH !
"KALOZ Knows Me
Better Than I Know Myself!"
"KALOZ transformed my vision into a powerful brand identity that truly stands out. Their strategic expertise and dedication are unparalleled in the industry."
Dato Sri' Norman Pang
Founder of NPG, Entrepreneur
"Need Killer Brand Strategies?
There’s Only One Name I Trust."
"Whenever I need advice at the brand strategy level for my clients, I know I can rely on KALOZ. Their unique ability to combine business acumen with creative insights is truly invaluable for any business owner."
Jeff Chin
Radio DJ, Entrepreneur
Hear From Our Past Attendees
Remember When Social Media Was Simple?
Not too long ago—during the 2010s—
business felt like a breeze.
Social platforms were still wide open,
ads were affordable,
and simply tossing a bit of budget at a campaign
could flood your inbox with new leads.
It was like a gold rush—
easy, quick wins all around.
But if you’ve tried the same approach lately,
you’ve probably noticed something’s changed.
The market is saturated,
audiences are spoiled for choice,
and your ads might be fighting for attention among countless competitors.
Those magical, early days of social media marketing? They’re gone.
Fast-Forward to Today…
Ads Are More Costly:
You pour money into Facebook, Instagram, or TikTok, only to see a trickle of conversions.
Competition Is Everywhere:
Everyone’s a “thought leader” now—so how do you make your brand stand out?
Customer Loyalty Is Slipping:
You attract buyers, but they’re quick to jump ship for the next discount or flashy offer.
Short-Term Hacks Don’t Cut It:
That “winning” tactic you discovered last month might already be outdated.
So… What’s Your Next Move?
Double your ad budget?
Hire yet another KOL?
Run a flash sale?
Sure, you might get a
brief bump in sales or clicks.
But let’s be real:
quick wins fade fast.
The real question is,
do you have a solid brand strategy?
Or are you relying on short-term tactics that never quite stick?
Let me be honest:
Another influencer might spark momentary buzz.
Doubling your ad spend might get you extra eyeballs this month.
But without a true brand strategy, you’re missing the foundation that keeps your business growing sustainably.
" But wait, I have a logo already ... "
Let’s clear this up: a logo alone isn’t a brand.
Sure, it’s part of your visual identity—
it can be recognizable, even memorable.
But a real brand strategy goes so much deeper,
shaping how people feel about your business,
why they choose you over others,
and how your company evolves over time.
So What Does a Real Brand Strategy Look Like?
It Starts with Consumer Insights
Most businesses guess what people want.
That’s risky and can lead to wasted time and money.
A proper strategy dives into what your audience actually needs—their pain points, aspirations, habits, and values.
That insight helps you design products, services, and messages that truly resonate.
It Defines Your Target Audience
It’s tempting to say, “Everyone’s my customer,”
but that’s rarely effective.
A brand strategy pinpoints who you’re speaking to,
why they’d care, and where you can reach them.
The more specific you get,
the more powerfully you’ll connect with the right people.
It Establishes Relevancy
Once you understand your audience,
you can show them you “get” them—
by addressing their struggles,
desires, and motivations in everything you do.
Relevancy isn’t just about offering the right product;
it’s about aligning with their worldview,
so they feel a genuine connection.
It Guides Your Brand Message
A strong brand strategy clarifies the core promise
you make to customers.
From that promise, you can craft messages
that speak your audience’s language—
so you’re not just talking at them,
but truly engaging with them.
This is how you earn trust and loyalty.
It Becomes Your “Why”
Consumers have endless options today.
They don’t just buy for features or flashy ads—
they buy when they believe in your “why.”
A brand strategy frames what you stand for,
why you do what you do,
and how you consistently deliver on that promise.
It Fuels Product & Marketing Decisions
Knowing your audience and your message
helps you decide what products to create or improve,
which marketing channels to use,
and even how to price or bundle services.
Instead of random ideas or guesswork,
you have a roadmap
that keeps you on track to meet real demand.
It Builds Trust & Loyalty
All of the above leads to something priceless: trust.
When people believe in your values,
see that you consistently deliver,
and feel understood by your messaging,
they come back—and they bring their friends.
That’s how a business grows organically and sustainably.
A Strategy That Transforms Your Brand Into an IP
When you have a full-fledged brand strategy in place—
one that ties your consumer insights,
unique DNA, messaging,
and long-term vision together—
you’re not just another company in the market.
You’re building an IP,
something that’s scalable, trusted,
and impossible to replicate
because it’s rooted in your core identity.
No quick-fix ad campaign
or one-off influencer post can do that for you.
An IP keeps evolving with your brand,
winning trust at every new step.
It’s the difference between being easily forgotten
and becoming the go-to name in your space.
“Sounds Great, But I Don’t Have Time—
I Need Sales Now.”
Let’s be real: sales are the heartbeat of every business.
Without revenue, you can’t grow.
But if you’re always in “sales-first” mode—
chasing the next tactic or campaign—
you may end up neglecting the very thing that makes sales easier and more sustainable: your brand.
If You Don’t Define Your Brand, Your Audience Will
A brand isn’t just a logo or a color scheme;
it’s how people perceive you—
every time they see your posts,
try your product, or hear about you.
If you don’t decide who you are and how to communicate it,
they’ll form their own assumptions
(and it might not reflect what you really stand for).
Too many treat branding as a purely aesthetic exercise,
but real branding is more like business infrastructure.
It’s strategic positioning that compounds over time,
lifting the weight off many of your sales
and marketing challenges by:
Reducing decision fatigue (for you and your audience).
Lowering Customer Acquisition Costs (CAC).
Increasing lifetime value.
Shortening the trust curve, so people “get” you faster.
Because when your brand is clear and aligned,
your product, pitch, and team all sync up—
creating an unmistakable identity your audience feels.
They might not know why,
but something about you just clicks.
Unclear Brands Bleed Quietly, Strategic Brands Compound Loudly
If your brand is fuzzy,
it silently drains money:
higher ads costs, lower conversions, audience confusion.
But a strategic brand compounds its impact over time—
gaining loyalty, word-of-mouth referrals, and repeat business.
So yes,
you could focus on sales alone—
but you’ll burn out running from one short-lived tactic to the next.
A strategic brand, on the other hand,
creates a foundation that supports
both immediate sales goals and long-term growth.
It wins trust and sparks loyalty—
two things that turn a business into an irreplaceable IP.
The Solution
The Da Vinci Code
Finally,
Someone’s Showing You How to Build Real IPs
No Fluff, Just Proven Strategy
Transform your brand into a trusted IP with our proven 'Da Vinci Code' framework.
From strategy development to execution.
Create content at scale effortlessly with AI tools—pre-trained by KALOZ, tested in the real world.
Master the three pillars of trust: Company IP, Product IP, and Personal IP.
Empower your business with monetization-focused content strategies.
Perfect for
Startups aiming to establish a strong foundation that builds trust, credibility, and scalability right from the beginning.
Small to Medium-Sized Enterprises (SMEs) that are ready to go beyond traditional branding and build an IP that fuels growth and success.
Entrepreneurs looking to transform their business into a trusted, scalable IP that stands out in a crowded market.
Marketing Professionals seeking to elevate their strategy with actionable IP development and AI-powered content creation tools.
Brand Managers responsible for ensuring brand consistency and looking to build a cohesive, lasting IP across all channels.
Content Creators who want to learn how to integrate IP strategies with cutting-edge AI tools to produce impactful content at scale.
Hear From Our Past Attendees
The Heartbeat of a True IP
When we talk about IP here,
we’re not just referring to patents and trademarks.
We mean your brand’s unique essence—
the DNA that makes it irreplaceable.
It’s what ensures your business can’t be easily copied and
keeps you relevant no matter how crowded the market gets.
So, How Do You Build an IP?
Design the Core
This is where you shape your brand’s identity.
You dig deep to discover your “Da Vinci Code”—
everything from your brand’s positioning
and personality to its values and origin story.
Yes, it sounds straightforward,
but in reality,
it involves a lot of research into your audience, competitors, and cultural trends,
plus brainstorming to refine what makes you truly distinct.
Broadcast the Core
Once you know who you are and why you do what you do, the next step is sharing that essence
consistently across all platforms.
Whether it’s social media,
email campaigns, or press coverage,
you make sure every piece of content
reflects the core identity you designed.
This is where you turn your brand
into a living, breathing entity that people can connect with.
Why Did This Used to Be So Hard?
Let’s be honest:
before AI, brand strategy felt like an exclusive club—
it needed entire teams of researchers,
creatives, and strategists.
A full dive into discovering your “Da Vinci Code”
could take months of data collection and brainstorming.
And once you had your core message,
“broadcasting” it in a meaningful way
required lots of manpower and hefty budgets.
Thanks to AI,
It’s Now Within Everyone’s Reach
AI drastically cuts down the time and cost it takes to research, plan, and produce content.
By leveraging the right tools, even small businesses can do what used to be reserved for big agencies or high-budget brands.
All you need is the right system and the know-how to guide AI in expressing your brand’s core identity.
Meet Jia Wei from KALOZ
The IP Strategist
With over a decade of experience in creative strategy and branding,
Jia Wei has dedicated his career to helping businesses
grow from mere brands into powerful, trusted IPs.
He is the creator of the proprietary ‘Da Vinci Code’ framework,
a proven strategy that has helped
brands across various industries scale and thrive.
This framework forms the foundation
for both brand growth and long-term success,
offering a step-by-step approach
to transform businesses into assets
that build enduring trust and engagement.
At KALOZ, we don’t just teach theory
we implement these strategies daily.
The same Da Vinci Code
that fuels brand growth
is the method we use to train our in-house strategists,
equipping them with the tools
to serve and scale our clients' businesses.
This ensures every client receives not only high-quality creative execution
but also a strong, lasting brand identity that’s ready for the future.
Our mission at KALOZ is simple:
to help businesses not just survive, but thrive,
by turning their brands into scalable, trusted IPs.
The KALOZ Case Study
Dato' Sri Norman Pang
LEGEND OF LIFE INSURANCE
Dato’ Sri Norman Pang,
a name many of you might already recognize
from the life insurance industry.
For over 20 years,
Dato’ Sri has not just participated in the industry;
he has reshaped it.
Back in 2006, he started NPG Agency.
Under his stellar leadership,
NPG didn't just grow; it soared.
By 2021, they shattered expectations with
an Annual First Year Premium (AFYP) of 42 million
and became the Champion of Allianz Life Insurance Agency in Malaysia
for an incredible 15 consecutive years.
Their achievements were so remarkable
that they were listed in "The Malaysia Book of Records."
But here's where it gets interesting—
especially for those thinking about the power of IP.
Back in 2014, Dato’ Sri knew something crucial—
that to really soar beyond the ordinary,
he needed to transform his personal and business into a recognized IP.
That’s where the true magic of IP lies,
in creating an entity so powerful that it transcends the market's noise.
Recognizing the need to strategically design his IP,
Dato’ Sri was on the lookout for a partner
who could understand and elevate his vision.
That’s when our paths crossed.
From the outset, it was clear
this was going to be a journey of transformation,
requiring not just creativity
but a relentless commitment to excellence.
Embarking on this journey wasn’t easy.
Together, we invested considerable time, money, and effort.
Our team worked tirelessly, designing, crafting, and building
not just a brand, but a legacy.
This process tested our limits and challenged our capabilities,
but thanks to Dato’ Sri’s unwavering commitment and trust in our vision,
we were able to achieve something spectacular.
The transformation was more than skin deep.
Today, Dato’ Sri Norman Pang is more than just a successful entrepreneur;
he’s an actor, a key opinion leader (KOL),
and one of the most inspiring public figure in Malaysia.
Why does this matter for you? Because it demonstrates the profound impact strategic branding and a strong partnership can have. It’s about more than just business growth; it’s about personal evolution and becoming a beacon in your community.
And now, we’re ready to share these secrets with you.
From Brand to IP
What You’ll Learn at the
Brand Strategy Breakthrough
The IP Davinci Code Framework:
Our proprietary method will guide you through creating a strong IP using six key pillars—Positioning, DNA, Personalities, Proposition, Relationship, and Style.
Company IP, Product IP, and Personal IP:
Learn how these three levels of IP-building create a multiplication of trust, turning your business into a valuable, long-term asset.
AI-Enhanced Content Creation:
Use easy-to-master AI tools to create high-quality, revenue-driven content at scale.
"Erm ... Nope! I am gonna focus on conversion first..."
Sorry, but by the time you're done with that,
you might already be out of the game.
Many entrepreneurs fall into this trap,
thinking that conversions are everything
and branding can wait.
But the truth is, the moment your business shows up in the public eye,
your brand has already started taking shape.
If you don't control it,
your brand will evolve without you
often in ways you don't want.
Here’s the thing:
A strong brand strategy isn’t about burning money.
It’s about giving your business a clear direction
and making sure every move you make amplifies your results.
When done right,
your brand doesn’t just get you more visibility
it builds trust,
which makes every conversion more valuable.
So, don’t wait until you’re profitable to figure it out.
Start building your IP now
and watch how it amplifies every conversion along the way.
Transform Your Brand
Into a Scalable, Trusted IP Now
No more abstract theories—just practical, proven strategies.
Build Company, Product, and Personal IPs to create a barrier against competitors.
Use AI to scale your content production without needing a full team or complex tools.
FAQ
Is this workshop right for me?
This workshop is perfect for entrepreneurs, creatives, marketers, and professionals looking to build their personal , product or company IP. If you're interested in leveraging AI for content creation and want to create a strong, lasting brand presence, this course will give you the practical tools and strategies you need. Whether you're starting from scratch or looking to refine your skills, this workshop is designed to empower you with the knowledge to elevate your brand and content.
What is the difference between a brand and an IP?
A brand is an identity, but an IP is a strategic asset built to generate trust, credibility, and long-term value.
What if I’m not tech-savvy?
Don’t worry! Our AI tools are designed to be easy to use, even for beginners.
Is this bootcamp suitable for beginners?
Yes! We provide easy-to-use tools and step-by-step guidance to help even the most novice participants create a strategic IP.
Can't I learn all this on YouTube?
While YouTube is a valuable resource for learning, this workshop goes beyond simple tutorials. You’ll receive structured, step-by-step guidance tailored to building your IP and using AI to its fullest potential. Our hands-on approach, personalized feedback, and real-time support will ensure you not only understand the concepts but can apply them effectively to your projects. Plus, you'll get access to ready-to-use tools, and presets that aren't typically covered in free content.
Building trust is the foundation of long-term brand success.
Join the Brand Strategy Breakthrough Bootcamp today
and learn how to scale your brand
through IP development and AI-powered content creation.
P.S: Every word you’ve read so far was written by our AI :)
No.4, Unit 6 - Glen 9, Jalan Pensyarah U1/28,
Hicom-glenmarie Industrial Park, 40150 Shah Alam, Selangor